Indeed, the election of Donald Trump was hailed by the online alt-right as one of their major successes. I argue that to do so, alt-righters relied heavily on the creation, and sometimes reappropriation, of enemy images, with the ultimate goals of provoking outrage, instilling fear and/or hatred towards specific groups, reinforcing a sense of belonging within their own community, or more broadly manipulating collective perceptions and representations, first online then in real life.
In this essay, I discuss how the alt-right has brought back into fashion traditional tenets of the reactionary, xenophobic, and often racist far-right, as demonstrated by George Hawley, and how it has managed to make these tenets appear as novel, provocative, and updated to the 21 st century U.S.
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